Work
Experience
January 2023 - January 2024
Salmon and Co - Creative Director, Copy
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Planning, ideating, and strategizing social media campaigns.
Work on pitches.
Taking care of BAU content
Mentor writers.
January 2022 - October 2022
The Glitch - Creative Director, Brand Strategy
Planning, ideating, and strategizing social media campaigns.
Work on pitches.
Mentor teams of writers.
August 2021 - December 2021
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Working on blogs, social media posts, pitches, and campaign ideas.
Freelance Writer
May 2021 – August 2021
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Planning, ideating, and strategizing social media campaigns, working on website copies, working on pitches.
Mentoring and guiding copy teams.
Experience Commerce, Mumbai – Group Copy Head
September 2019 – February 2021
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Working on campaigns, ideating and planning social media campaigns, writing blogs, website content, proof reading content.
Handled a team of 4 copywriters.
Fulcro, Mumbai – Copy Supervisor
April 2018 – August 2019
May 2016 - April 2017
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Ideating, conceptualizing, and creating content for digital campaigns, writing blogs and handling social media.
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Ideating, conceptualizing, and creating content for print, radio, TVC, digital, and blogs.
Rage Communications, Mumbai – Assistant Manager – Social Media
Onads Communications, Mumbai – Copywriter
May 2015 - April 2016
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Worked on press releases, social media campaigns, and marketing ideas for the channel. Also handled social media pages.
Travelxp, Mumbai – Content Writer
June 2014 – October 2014
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Worked as a bridge between the client and the agency for Aditya Birla Group Annual Awards – 2014.
Fountainhead Digital, Mumbai – Client Servicing Executive
Education
2014 - 2016
Master's Degree in Creative Writing
During my Master's program, I honed my skills as a writer and learned new techniques to help me craft compelling stories. Click here to read some of my favorite pieces from my portfolio.
2010 - 2014
Bachelor's Degree in English
My Bachelor's degree in English provided me with a strong foundation in literature and critical thinking. Click here to read some of my favorite pieces from my portfolio.
Skills
& Expertise
As a writer and creative director, I have expertise in:
- Copywriting
- Branding & Identity
- Social Media Strategy
- Content Marketing
Click here to learn more about my process and how I can help you tell your story.