Work
Experience
Feb 2024 - Present
Jan 2023 - Jan 2024
Jan 2022 - Oct 2022
Aug 2021 - Dec 2021
May 2021 – Aug 2021
Sept 2019 – Feb 2021
Apr 2018 – Aug 2019
May 2016 - Apr 2017
May 2015 - Apr 2016
June 2014 – Oct 2014
Creative Consultant
Collaborate with agencies and brands to craft
insight-driven campaigns and cohesive brand
narratives that drive measurable engagement.
Provide strategic and creative direction across
digital platforms, ensuring storytelling aligns with
brand goals and audience needs.
Translate business objectives into authentic, highimpact
content that strengthens brand identity and
resonance.
Salmon and Co - Creative Director, Copy
Clients: Claim Genius, Swiss Re, Mahindra Insurance
Brokers, IndusInd Bank, Aditya Birla Mutual Fund
(Pitch)
Led creative development across integrated
campaigns, social communication and content
initiatives for BFSI and insurance brands.
Partnered with designers and account teams to
develop campaign ideas, brand narratives and
pitch presentations.
Oversaw creative quality across accounts while
mentoring a junior writer and contributing handson
to campaign execution.
The Glitch - Creative Director, Brand Strategy
Clients: Diageo, Toothsi & Skinnsi, Oberoi Realty, Lenovo
Led a team of 14 writers, overseeing creative quality, campaign development and day-to-day content across multiple accounts.
•Collaborated with designers and cross-functional
teams to develop integrated campaigns, social
media communication and brand storytelling
initiatives.
Played a key role in launching Oberoi Realty's
Commerz III and Sky City projects while mentoring
writers and driving creative excellence across the
team.
Working on blogs, social media posts, pitches, and campaign ideas.
Freelance Writer
Experience Commerce, Mumbai – Group Copy Head
Clients: Fortune Foods, Brita, Kohler
Led a team of writers while overseeing creative
quality across social media campaigns, content
initiatives and day-to-day brand communication.
Developed campaign ideas, wrote copy and
partnered with designers to create engaging
social-first communication for multiple brands.
Contributed to new business pitches and creative
presentations while managing creative output
across accounts.
Fulcro, Mumbai – Copy Supervisor
Clients: Whisper, NPCI, SBI, Aristocrat, Kotak General
Insurance, Zee, Panasonic
Led a team of 7-8 writers while overseeing day-today
content, campaign development and creative
quality across multiple brands.
Developed social media campaigns, brand
communication and pitch presentations, working
closely with writers and designers from concept to
execution.
Contributed to winning the NPCI mandate across
multiple brands and worked on key initiatives
including Whisper's Keep Girls in School campaign.
Rage Communications, Mumbai – Assistant Manager – Social Media
Clients: Tata Motors, Sundaram Finance
Worked on the award-winning Photo OK Please
campaign for Tata Motors, contributing to ideation,
copy development, campaign execution and
WhatsApp-based community engagement.
Wrote the TVC for Tata School Bus and developed
digital communication across multiple Tata Motors
initiatives.
Developed social media campaigns and content for
brands including Sundaram Finance, collaborating
with creative and account teams to deliver
integrated communication.
Onads Communications, Mumbai – Copywriter
Travelxp, Mumbai – Content Writer
Fountainhead Digital, Mumbai – Client Servicing Executive
Education
2014 - 2016
Master's Degree in Creative Writing
During my Master's program, I honed my skills as a writer and learned new techniques to help me craft compelling stories. Click here to read some of my favorite pieces from my portfolio.
2010 - 2014
Bachelor's Degree in English
My Bachelor's degree in English provided me with a strong foundation in literature and critical thinking. Click here to read some of my favorite pieces from my portfolio.
Skills
& Expertise
As a writer and creative director, I have expertise in:
- Copywriting
- Branding & Identity
- Social Media Strategy
- Content Marketing
Click here to learn more about my process and how I can help you tell your story.