ZEE - ZEEcademy

During the lockdown, ZEE tied up with Edcast to bring great courses that could help people upskill and use their time productively. They wanted to promote this on HelloZEE and encourage people to take these courses.
While launching the platform, I wanted to speak about how ZEE has always been an academy of talent and encouraged employees to never stop learning. The name ZEEcademy was thus born.
As working professionals, we do not get enough time to learn new things. Hence, when I was working on the campaign, I realized that the most important thing to tell people was that the courses offered would not only help them upgrade and upskill, but would also take very little time. I wanted to speak about how each course was very less time consuming and yet so insightful and helpful. The comms were planned keeping this USP in mind.