ZEE - OptimiZEE

ZEE's digital media team was looking for digital marketing people. The only criteria was a knack for social media and the love for everything digital.
When I started working on the campaign, I realized what better way to speak to social media enthusiasts than in a way they understand best - trending formats! We created job opportunity posts using popular trending formats (at that time) and spoke about our need for those who breathed, lived, and loved social media.