Whisper - Padhai Nahi Rukegi

In the wake of the pandemic, Whisper launched its Mobileshaala that brought online education for young girls. They wanted to promote the same on their social media channels.
The PadhaiNahiRukegi campaign was born out of the simple idea that the pandemic couldn't shatter the dreams of young, aspiring minds in the rural areas. Since Whisper has followers from across the country, I wanted to write a campaign that would be simple and easy to understand. PadhaiNahiRukegi was straight to the point and gave the message clearly. We wanted to speak about Whisper's tie up with Pratham education to bring free e-classes for young girls who wouldn't have to take a drop in their studies due to the pandemic.