Whisper - No More Deadlines

Whisper has always spoken about defying deadlines. The fact that women today are acing roles and breaking stereotypes is something Whisper has always harped on. With this campaign, Whisper wanted to speak about and encourage women to defy stereotypes and live life by their own rules. The best way, I thought, to inspire women was to show them that women like them, across the country, were doing the same! We created a social media campaign that invited women from across India to share stories, videos, posts, of how they were living their lives to the fullest and not living by the roles the society had set for them. What followed were a series of manifestos, UGC stories, and a kick-ass video (made by compiling the UGC).