Whisper - Keep Girls in School

Each year, Whisper donates pads to underprivileged girls to educate them about the importance of menstrual hygiene and using menstrual products.
1 out of 5 girls drop out of school each year, due to the onset of their periods. Whisper donates pads to these girls to help them understand the importance of menstrual hygiene and using pads.
When working on the campaign, I realized that it's not just schooling that girls have to give up on - they have to give up on their dreams, their ambitions, and their aspirations. It's like they stop living their lives altogether. So many of these girls might be good at things one cannot even fathom. The fact that they don't even get a shot at realizing their dreams was painful enough. I wanted to speak about how periods changed their lives so drastically. The posts were written in the form of incomplete stories - about girls who were great at what they did, and suddenly lost all their dreams because of something as natural as periods. It's both saddening and shocking. And I wanted to create an impact on the viewers that was no less.
With the Keep Girls In School campaign, Whisper donates pads to young girls each time you buy a pack. The social posts were created to encourage people to help keep girls in school and fulfull their dreams.
The campaign was executed in 2 phases - the first one spoke about the untold stories of broken dreams, while the 2nd phase urged people to buy pads and Whisper would donate pads against each pad purchased.