RuPay - One Life. One RuPay

When RuPay was launched, it wasn't a popular choice of people. However, as the govt. of India began to vouch for the card and encouraged people to use it, RuPay began to gain more acceptance.
RuPay offers a multitude of benefits. It is one of the brands that is widely accepted internationally, thus giving people the freedom to move about freely without worrying about forex or struggling with shopping/spending money in other countries.
To highlight this feature, we wanted to speak about how just one card is enough to make life simpler - in India and outside too. To bring out the essence of the card - One Life, One RuPay was born.