RuPay - Diwali ki Taiyyari

RuPay offers great offers and benefits to its customers. The brand has tied up with various national as well as international brands to offer great discounts to consumers. The Diwali campaign was designed to promote these offers. Diwali is a huge festival in India. Families begin to prepare for the festival well in advance to ensure everything is perfect. From cleaning the house to redoing it, from buying appliances and electronics to buying new clothes - the expenses are endless. The idea of the campaign #DiwaliKiTaiyari was thus born to inform people that with RuPay people could do all their Diwali preparations without worrying about overspending.