Tata Motors - Photo Ok Please

Tata Motors' trucks are the choice of most Indian truck drivers. From the narrowest lanes of the country to the trickiest hills - their trucks have traversed every terrain of the country.
Trucking has become a less-chosen profession. Not many people see trucking as a lucrative choice. With a shortage of truck drivers in the country, Tata Motors wanted to tell people about the benefits of becoming a truck driver in India.
Truck drivers get to see every part of the country as part of their profession. From unknown destinations to popular places, truck drivers get to see them all. We wanted to highlight this part of their profession. So, we launched a contest - Photo Ok Please - inviting truck drivers to share some of the most spectacular views from their journeys. Through the competition we wanted to create awareness about how interesting the profession can be.