Bajaj - Pinkathon

Bajaj has been the title sponsorer for Pinkathon for the last few years. Each year, they promote the marathon with a unique theme. In 2020, they wanted to encourage women to leave their unhealthy lifestyles behind and adopt a healthy lifestyle.
To get somewhere, you first need to begin. The concept was conceived with this thought in mind. We urged the women stuck in their unhealthy loop to breakout and begin their well-deserved journey of fitness. We urged them to get up and #GetSetFit.
The campaign was to be a continuation of their already existing campaign #LeaveItBehind (in reference to bad and unhealthy habits). The campaign was used to promote the annual marathon across mediums.