ACC Cement

ACC Cement is known for its stellar products. It wanted to speak about its 2 new products that promised excellent quality. However, they wanted to take a humourous route and come up with scripts that would instantly connect with developers/builders, who would then endorse/promote the product to the end-users (home owners).
1. Bhoomi Poojan is an integral part of every Indian household. The beginning of anything auspicious is marked with a Bhoomi Poojan. The scripts are derived from the same insight.

2. What's advertising without a little exxageration. The 2nd script explores the age-old tales and folklore that speak about how people/things can be cursed and end up in ruins even before they see the light of the day.

Both the scripts end with the products entering the scenes as heroes and saving the day.