Kotak - Take the First Step

As a health insurance brand, Kotak wanted to promote healthy habits and encourage people to take care of themselves as well as their loved ones.
It's easy to think about the various things you want to do/can do to keep yourself fit. However, when it comes to building a routine and actually sticking to it, we are all guilty of falling off the wagon! With this campaign, we urged people to chunk down our bigger goals into smaller ones and begin with taking the first step towards better health. This would not only cut down the dread and pressure of the getting the perfect body or achieving the goal weight, but it would also make our goals more doable and easier.