Panasonic - Ace with Grace

Panasonic wanted to launch its new product range of modular kitchens that was not only functional but was also classy and elite.
Since the campaign catered to homemakers, I wanted to keep the campaign simple and yet direct to the point. The idea was to communicate the message through the hashtag only. AceWithGrace spoke to the audience in a simple and direct way. The thought was to propose the fact that with Panasonic's modular kitchens you could ace the kitchen game with ease and of course, gracefully.