Oberoi Realty - Elysian launch

Oberoi Garden City is one of the most popular projects by Oberoi Realty. As they prepared to launch a new tower to their famous Elysian cluster, they wanted to create a buzz loud enough for the whole city to notice. They wanted to highlight the fact that the apartments in the tower were aesthetic as well as functional.
I worked on the brand proposition, brochure, and the launch campaign for the property.