Mahindra Insurance Brokers - Har Mod Par

Mahindra Insurance Brokers is a subsidiary of the Mahindra Group. It is an insurance broking company that helps customers with the right insurance solutions, basis their needs. Their services are available to people across the country and for businesses across categories. They wanted to leverage this strength through a campaign that effectively narrated their presence in every part of India. Since we were dealing with a diverse audience set, we wanted to keep the campaign simple and effective. That's when 'Har Mod Par' was born. A campaign that communicated this thought through convincing lines and compelling creatives.