Kotak - World Diabetes Day and Diwali

Diwali is a time when we binge on sweets without worrying about its repercussions on our health. In 2020, Diwali and World Diabetes Day fell on the same day (14th November). Kotak wanted to spread awareness about Diabetes while also sending Diwali wishes to their followers. They wanted to tell people to enjoy Diwali but with caution.
Festivals are an integral part of every Indian household. We often tend to ditch our diets, overlook our health, and binge on anything and everything. However, we often end up compromising our health for good, in doing so. We wanted to create a campaign/video that would urge people to enjoy the festivities but also keep a tab on their health while they did so.