Kotak Privy League

Kotak was launching a set of premium cards for a very niche set of audience. The cards were for people who were adventurous, risk takers, and enjoy every moment of life. Kotak wanted to highlight this fact in their launch campaign. I thought that the best way to speak to the audience was to get them excited about everything that was coming their way. Since we were talking to people who looked forward to all that life has to offer, we told them 'Your next is calling.'