Kotak - Not Worth the Risk

As an insurance company, Kotak wanted to spread awareness about the importance of driving safe. The brief was to come up with a 'Road Safety' campaign that would encourage people to drive safely and not rush.
The perils of drinking and driving, texting while driving, or even driving without a seatbelt are not unknown to us. A lot of people feel confident about their driving skills and risk their lives. “It’s just one drink” or “It’s just one text” are common things one gets to hear. Through this campaign we wanted to tell people that it's not just one drink or one text and that the callousness could cause them dearly. We wanted to speak about how a text or just a drink wasn't worth jeopardizing your life.