Kotak - Don't Slowdown During Lockdown

The lockdown had just begun and people were beginning to panic. Work-life balance took a turn for the worst, mental health of people was compromised, and we all seemed to have had lost direction. It wasn't something we were used to experiencing. As more and more panic set in, we wanted to come up with a campaign that would help people get through the unprecedented times by offering them some simple and effective tips. The campaign aimed to help people strike the right balance and stay sane.