IndusInd Bank - Dhanhit Mein Jaari

With cyber frauds becoming rampant, it is become important for brands to spread awareness to help become stay safe and secure. IndusInd Bank wanted to spread awareness about increasing cyber frauds, asking people to stay vigilant. To make this message more captivating, I wanted something extremely catchy and unmissable. Any message with the line 'issued in public interest' always catches the eyes and attention of people. Taking on from that, 'Dhanhit Mein Jaari' was born. A social message to raise awareness and tell people that no one is really safe from these cyber attacks. The scripts, posts, and stories took a fun take to generate awareness instead of trying to induce fear in the minds of people.